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MARKETING RESEARCH AND ANALYTICS

Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.

Your courses will equip you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel and XL Miner.

Career Outlook

Marketing research specialist or analyst
Research analyst
Marketing research and intelligence coordinator
Market intelligence specialist or analyst
Customer insights analyst
Consumer research manager
Business intelligence analyst
Market research analytics manager
Web marketing analyst
Customer experience analyst
CRM analyst
Direct response analyst
Digital marketing analyst
Social media analyst
Data and analytics specialist
Business analytics specialist
Loyalty program analyst
Sales analyst
Marketing strategy analyst

Areas of Employment

Retail corporations
Organizations with in-house analytical and research functions
Marketing research firms
Companies specializing in direct marketing
Mobile marketing and e-marketing
Loyalty program management companies

Enquiry Form

MARKETING RESEARCH AND ANALYTICS