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MARKETING MANAGEMENT

Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, youll develop a solid understanding of domestic and international marketing issues.

In todays competitive marketplace, its essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to an organizations various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing.

Career Outlook

Marketing manager
Advertising executive
Marketing communications coordinator
Client marketing specialist
Customer marketing specialist
Marketing associate

Areas of Employment

Retailers
Small businesses
Marketing agencies
Consumer packaged goods
Franchises
Hospitality, food and beverage
Transportation
Institutions
Government
Education
Financial services

Enquiry Form

MARKETING MANAGEMENT